This project involved consolidating five distinct culinary brands into a single Shopify storefront for a major food delivery group, tackling the complex business goal of increasing Average Order Value (AOV).

The technical challenge required bypassing standard Shopify limitations by engineering custom Liquid and JavaScript logic to create an intuitive, grouped cart that seamlessly supported cross-brand purchasing and meal plan selection, a unified checkout flow, and integration with a single loyalty program.

I developed a quiz app with parameters from the registered nutritionist that helps user customise thier meal plans according to thier Goals and body type. this Reduced friction by creating awareness there by increases subcribers

This problem-solving approach successfully transformed the user experience and operations, leading to a significant, measurable increase in AOV, enhanced customer satisfaction, and considerable administrative streamlining for the client's multi-brand ecosystem.

The result? A smooth experience that increased conversions by 35% within the first month after launch.